Amazon's Sales Surge, Bucking Retail Slump

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BY GEOFFREY A. FOWLER

Defying the brutal retail slump, Amazon.com Inc. said profit rose 9% and sales surged 18% in the fourth quarter as the Internet giant used its pricing muscle to lure shoppers.

Chief Executive Jeff Bezos's goal of establishing Amazon as the Internet's biggest store, with aggressive discounting, free shipping offers and a relentless expansion into new product categories, is paying dividends just as most retailers are struggling and scaling back.

The Seattle-based company reported earnings of $225 million, or 52 cents a share, for the quarter ended Dec. 31, compared with a profit of $207 million, or 48 cents a share, ...

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