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    [LINDA]

    NBCU's New Cable Ad-Sales Weapon

    As Linda Yaccarino enters her first "upfront" season as head of ad sales for NBCUniversal's cable properties, she will try to accomplish the same feat she did in nearly two decades at Turner Broadcasting System—lift ad rates.

  • [DVR]

    Zap! DVR Wipes Out Commercials

    Dish Network released a DVR feature that can automatically skip commercials from nationally broadcast prime-time shows, a move that threatens billions of dollars in broadcast television advertising and risks the ire of the networks.

  • [PEPSI_3]

    Pepsi Brings Back the King of Pop

    Pepsi is resurrecting Michael Jackson to try to pump life into its flagship cola, three years after the singer's death and more than a quarter century after his sponsorship deal to become the brand's voice.

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    [CNN]

    CNN Feels Heat on Ratings Weakness

    CNN is faring poorly in the hyperpartisan cable-TV culture of recent years, losing viewers while the audiences are growing at cable rivals MSNBC and Fox News.

  • [AVON]

    Avon Late to Web Party

    Avon has been slow to harness the Internet to build sales in the U.S. Sales representatives say the cosmetics seller isn't doing enough to help them win customers through new tools like social media, smartphones and tablets.

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    [CORPWATCH]

    Kodak Aims to Sell Lease on Billboard

    The lights will go out on the Kodak name in New York's Times Square if the imaging company wins bankruptcy-court approval to transfer the lease to its giant digital billboard there.

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    [GOOGAD]

    Google Warms to Advertising

    After years of touting the superiority of online ads, Google is taking a different approach to promote itself against rivals.

  • [mondelez0321]

    New Kraft Snacks Name: Mondelēz

    Kraft is naming its spinoff global-snacks company Mondelēz International, leaving some scratching their heads.

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