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Marketing & Strategy
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The Wall Street Journal
Marketing & Strategy
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GM to Forgo Pricey Super Bowl Ads
General Motors said it will forgo advertising in the next Super Bowl rather than swallow a price hike, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations.
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![[AMCWANDA0521]](http://si.wsj.net/public/resources/images/OB-TA542_AMCWAN_A_20120521022828.jpg)
China's Wanda to Buy AMC
Chinese property conglomerate Dalian Wanda Group will acquire U.S. movie theater chain AMC Entertainment in a deal worth about $2.6 billion.
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Sail Away on a Train in New York Harbor
It's a train. It's a barge. All aboard and ahoy! Take an exclusive trip on the last working carfloat in New York Harbor with WSJ's Barry Newman.
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Hulu to Launch New Summer Shows
Online video service Hulu is looking to turn up the heat with its new summer programming that will premiere three original series and seven exclusively licensed TV shows previously unavailable to U.S. audiences.
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![[DARKTV]](http://si.wsj.net/public/resources/images/MK-BU457_DARKTV_A_20120520180613.jpg)
TV Embraces Its Dark Side
Taking a cue from cable channels, broadcast networks are putting dark, edgier dramas on their new fall lineups. But there is no guarantee the mass audiences that tune into broadcast networks—or their advertisers—will be as enthusiastic.
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![[CORPWEEK]](http://si.wsj.net/public/resources/images/MK-BU450_CORPWE_A_20120520161802.jpg)
Hollywood Gears Up for Summer
Hollywood is hoping that Friday's opening of "Men In Black 3" will kick off a lucrative summer at the box office, a season that got going early with the tremendous success of "The Avengers."
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Fishing Industry Aids Iceland's Recovery
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Facebook's IPO Sputters
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Hugo Boss Dresses Up Its China Efforts
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Kingfisher Clears Part of Income Tax Arrears
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$1 Billion Club Gets Crowded
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Latest Marketing & Strategy Headlines
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UPDATE: Ameritrade: Facebook Made Up 22% Of Co's Trading Volume Friday
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DOJ: Florida Man Pleads Guilty To Fraud In Internet-Based Ponzi Scheme
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US HOT STOCKS: PacSun, Salesforce.com, Yahoo, Zumiez -2-
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UPDATE: Facebook Posts Record-Breaking Trading Volume
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Shares Of Zynga, New Web Stocks Hurt By Tepid Facebook Debut
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UPDATE: Moody's Lifts Media General Outlook, S&P Puts On Watch For Upgrade
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UPDATE: Facebook Volume On Track To Set New IPO Record
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Moody's Lifts Media General Outlook To Positive On Berkshire Hathaway Agreements
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TD Ameritrade: Facebook Makes Up 25%-29% Of Co's Volume Fri
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US HOT STOCKS: Facebook, Salesforce.com, Autodesk, Foot Locker
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